Lot’s of interesting posts today. Anyways, I saw this on Kalae All Day’s Facebook this morning. Thought I’d share it too.
If every artist, band or group represents it’s own brand, and must be sold as such to the public and to the music industry, then every brand needs to be packaged in a way that will effectively showcase it’s strengths and marketability. By now, most musicians understand the importance of a press kit- it is your brand, your image, it is you in a package and is the key to selling venues and a&r reps from both major and indie labels on the fact that you WILL make them money. But just making a press kit isn’t enough. In an industry with such a low barrier of entry, anyone can make and submit a press kit, decreasing your chance of actually getting recognized by those who matter. So what will you do to make your press kit more remarkable than the rest?
There are right ways of making a press kit, and of course there are also wrong ways- but with every artist out there making one, you need more than just a ‘proper’ press kit. There are many different things that can be added in and certain techniques that can be used, that will make your press kit shine much brighter than the rest of the pile.
Continue reading here.